Participant Communications

As multi-employer benefit plans become increasingly complex and plan administrators assume a broader range of responsibilities than ever before, effectively communicating membership and benefits program information presents a continuing challenge. Regardless of how good a fund's benefits program may be, if participants don't understand their benefits or recognize their worth, they will not see their value and will not use their benefits to maximum advantage. When it comes to participant appreciation and understanding of a benefit program, communications can be as important as plan design.

At Segal, our communications professionals partner with our multi-employer clients to develop targeted and effective communications that clearly and consistently promote the value of participant and fund benefit programs. Our communicators are seasoned professionals with extensive experience in diverse communications disciplines and are especially proficient in multi-employer benefits communications and consulting.

View the range of communications services available

Click on samples to see larger images:

Our Communications Services

Benefits and Compliance Communications and Education

Summary plan descriptions
Summary annual reports
Legislative changes
Plan introductions and plan changes
Annual enrollment communications
Defined benefit and defined contribution programs
Defined contribution participant-directed investment education
Pre-retirement planning programs
Retiree communications
Health and welfare programs, including wellness, disease management and health risk questionnaires
Training programs
Personalized statements

Communications Planning and Assessment

Fund communications strategy development and implementation
Communications assessments
Participant research (trustee interviews, surveys, focus groups, and test marketing of communication materials)
Creation of fund graphic identity and theme

Fund Change Communications

Fund mergers
New organization communications
Plan changes

Fund Promotion

Recruiting and retention communications
Fund anniversary/milestone publications (print and Web)

Participant Services

Information service guides - "What, When, How, and Who to Contact" about your benefits
Communication of benefits administrators' roles
Introduction and promotion of call centers and fund administration services

Web Site Development

Web site strategy, design and architecture
Content development
Site usability testing and improvement recommendations

Production Management and Coordination

Graphic designers
Print and distribution management
Video, podcast, CD and DVD production